Review: Bitsy’s Brainfood {and Giving Back}

by Cate on October 19, 2012

I am always on the look-out for new, wholesome snack items for the kids, particularly simple ones that I can stick into their lunch box. Because sometimes I need something of the grab-and-go variety, and can’t always make a fresh batch of granola bars or cookies.

So Bitsy’s Brainfood? It seemed like something right up our alley. With interesting flavor combinations, it’s definitely a bit of a walk on the wild side, but since they were packed with all natural fruits and vegetables, we were game.

Our first foray into Bitsy’s Brainfood was their Sweet Potato Oatmeal Raisin flavor. I put them in a bowl on the coffee table as Nick did his homework one afternoon and Madeline collapsed in a school-is-hard-when-you’re-four-years-old-you-have-no-idea heap on the couch.

The cookies are small and in the shape of letters. So education while snacking. You know, letter recognition. Spelling words. Playing word scramble. It’s all good.

I’m not really big into cookies myself (would much prefer a salty snack over a sweet one), but the Sweet Potato Oatmeal Raisin flavor was slightly addicting. Even Madeline said they tasted different, but that she couldn’t stop eating them. Thin and crispy, with a hint of deep molasses. Not overly sweet, which is pretty perfect. Although the cookies do contain a somewhat unusual flavor profile (chocolate orange beet anyone?), there is just enough sweetness to drive home a bit of kid appeal.

But better than the cookies and their wholesome goodness? Is the mission behind the cookies.  They aim to teach children to eat smart and be smart through their Give a Bitsy Back program.  Alexandra Buckley Voris and Maggie Jones Patton, founders of Bitsy’s Brainfood, met while working at Children for Children, a non profit, and saw firsthand the lack of access to healthy snacks in many communities and schools.  Together they started Bitsy’s Brainfood, made with organic ingredients and packed with nutrients that support developing bodies and brains.  Alongside this launch, they also developed the Give a Bitsy Back program to supply healthy snacks to worthy organizations.

The Give a Bitsy Back program donates snacks to non profits and schools, serving pre-school and elementary age children, with a lack of access to healthy snacks.  This program is not just about providing snacks to those in need, it is about bringing the “Eat Smart Be Smart” idea to children everywhere.

Bitsy’s Brainfood Key Features:

  • Made with organic ingredients and all natural fruits and veggies
  • Excellent source of iron, calcium, vitamins A, B 12, D 3 and Folic Acid
  • Made with Omega 3 DHA
  • No preservatives, trans fats, artificial colors or flavors
  • Available in Zucchini Gingerbread Carrot, Sweet Potato Oatmeal Raisin, Orange Chocolate Beet and Lemon Broccoli

Now, where to buy it?  Wegmans stores and online at,, and

A snack that tastes good, is good for you, and does good? Sounds like a goodness trifecta if you ask me.

And now? Time for a little deprogramming via the remote, and enjoying the peaceful house until the double too-early soccer games tomorrow morning.

Have an awesome weekend!

*This was NOT a sponsored post. Just sharing the love on a new snack we discovered recently.

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{ 2 comments… read them below or add one }

Joanne October 20, 2012 at 6:19 am

There is definitely going to a fresh direct order placed in the near future that has these on my shopping list! They sound great! (and I kind of can’t wait to play word scramble as I eat them)
Joanne recently posted..Recipe: Salted Caramel Apple Cheesecake Bars


lauren jonczak November 15, 2013 at 10:52 am

Mmm, the sweet potato oatmeal raisin is the one I want to try. I just heard of Bitsy’s Brainfood this morning when I was watching a cookie review on Youtube ( My niece and nephews come over a lot and I am looking for a healthier alternative to give them to snack on. These would be perfect!


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