Visit: Strawberry Fields {Morristown, New Jersey}

by Cate on November 8, 2012

SF - outside

Every once in awhile, I try to surprise the kids with a treat. Which is hard since one of them asks me a million questions.

What are we doing after school?
And tonight?
And what’s for dinner?
What time are we leaving?
Can so-and-so come over for a playdate?
Can we go to the Halloween store?
When can we decorate?

It’s, like, incessant. And makes it difficult when trying to keep something a surprise.


I subscribe to a few NJ-centered blogs, since I find them to be a good source of new things to do in the area, free kid-friendly activities, holiday goings-on, and the like.

Which is how I discovered Strawberry Fields in Morristown.

If you didn’t know, we’re big fans of self-serve frozen yogurt.

Because it’s healthy.

As long as you don’t overload it with junky toppings.

And it speaks to the inner control freak, letting me making it just how I like it.

Located on the usually-busy South Street in downtown Morristown, there is plenty of on-street parking available. The store was big, bright, and colorful. While we were visiting Strawberry Fields, the music piped in was an interesting eclectic mix of 60s and 70s.

SF - pick-me-up

This is the first froyo place that we have visited that had two levels, which was pretty cool. The yogurt selections are up a few steps, in the back of the store, and the toppings bar was towards the front of the store, near the cashier and entrance.

Which is good for breaking things up a bit when it gets busy.

We speak from experience.

At 0.49/ounce, it’s priced in line with their competitors, and with a small nod to the environment, their spoons are biodegradable.

SF - new customers
(Nick is instagramming photos of his frozen yogurt)

For the most part, frozen yogurt places all seem to operate under the same basic set-up, so we look for what sets them apart. Strawberry Fields offers gift cards, and this is the first place that I’ve seen that offers wheat germ and flax seed as available toppings.

Which I love.

The only detractor from our visit was the condition of the toppings bar. It was a bit of a mess. And there was no excuse for that because the lone employee we saw while we were there had time to check his phone several times.

It’s in a great area to make an afternoon or evening out of it. There is a delicious brick oven pizza place next door, and the Community Theater (which has all sorts of awesome shows for both kids and adults) next door to that.

Strawberry Fields’ Self-Serve Frozen Yogurt
88 South Street
Morristown, NJ 07960
Follow them on twitter and facebook

Hungry for more frozen yogurt reviews?
Red Mango is still our favorite, one-to-beat.
CUPS is good, but left a slightly bad taste in our mouth.
We go to Yogurtland most often, because it’s the closest to us, and we have a discount card.

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{ 2 comments… read them below or add one }

Joanne November 9, 2012 at 7:47 am

A Yogutland JUST opened across the street from me and I haven’t gone yet. But now that I hear it’s what you go to most frequently…I need to try it!
Joanne recently posted..Recipe: Bean Chili with Pecans and Chocolate and Cheesy Beer Bread


Meg November 9, 2012 at 3:20 pm

I’ve yet to give the frozen yogurt trend a try, though two different places just opened up in my hometown. Sounds like fun!
Meg recently posted..Napa Valley comes to life in ‘The Good Woman’


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