It was a sad day in both the publishing and culinary worlds as a shudder went through the respective communities. Conde Nast announced that after 68 years of publication, next month’s issue of Gourmet magazine would be the last. As if that wasn’t enough, the hits just kept on coming. The entire staff of 180 was let go, right up to editor Ruth Reichl. Not only that, they had to be cleared out by the end of the week. Staff members that have been there for 30+ years now have just days to empty their offices. A sad day indeed. The reason for the fold? It just wasn’t profitable anymore and the advertisers weren’t there. The decision came after a three-month independent study, and unfortunately, Gourmet magazine wasn’t the only casualty, as Cookie Magazine, Elegant Bride and Modern Bride all got the ax as well. I’m disappointed about Cookie leaving too … it’s a wonderful parenting magazine that remembers all the other sides of you that exist, along with the parenting side.
I’ve had a love/hate relationship with Gourmet magazine over the years. Their covers, particularly two years ago, were dark and dour, quite the opposite of what I want to inspire me to rush into the kitchen and start banging pots and pans around. They didn’t make my mouth water. The recipes aren’t nearly as accessible as the ones in their counterparts like Bon Appetit and Everyday Food. Not that that’s bad, after all, it just had a decidedly more cultural slant. I read and subscribed to it for different reasons … much like Saveur magazine, their writers all exceled at transporting you to a faraway place, weaving food tales accompanied by moving pictures. It was iconic like no other.
If advertising, or more importantly the lack of it, managed to take down the iconic Gourmet magazine, I have to wonder what that means for a magazine like Taste of Home, a magazine that has no advertising. I guess if you don’t rely on it to meet your payroll and make a profit, then all is good. At this rate, as some of my favorite magazines are quickly disappearing all too fast, I certainly hope so. Taste of Home is a completely different animal … a magazine filled to the brim with comfort food; recipes that use ingredients that you know and know well, and ingredients that you likely have on hand to begin with. Recipes that your mom and grandma likely made. I took a few years off from Taste of Home magazine, but warmed up to it again earlier this year, perhaps in my own search for more comfort from the kitchen, who knows?
Is there a good way to segue into a recipe for Peanut Butter Bars? Probably not, so I won’t try. Suffice it to say that the Gourmet magazine news is terribly sad and I hope that’s the last magazine demise we have to hear about for awhile. So many of my favorites have closed up shop this year. No matter how much access we have to things online, I still have some 50+ magazine subscriptions and read books voraciously. Nothing replaces the written word. And nothing will replace Gourmet magazine.
Now onto peanut butter …
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