Happy 50th Birthday Nutella! {Share Your Story}

When I was a little older than Madeline, we lived in Italy for a bit and I discovered Nutella. The smooth, creamy, chocolaty spread was subtly flavored with hazelnuts and routinely slathered on lightly toasted bread.

And the love affair began.

Years later, long after we moved back to the US, Nutella finally became available here, and the devotion to it continued. Through adulthood, it has found its way through various incarnations in my kitchen … snuck into thin wispy crepes, used in muffins and cakes, and even brownies. But the very best way I still enjoy it is pure old school, on those simple unassuming pieces of toast, instantly bringing me back to childhood.

And, of course, in an even more naked way… from a spoon dipped into the jar.

Who are we kidding?

A few years ago, Madeline discovered the jar in our kitchen cabinet and asked for a taste.

And that was pretty much the end of that.

My eat-all-things-chocolate child had begun her very own love affair with Nutella.

Can you blame her?

In fact, last year, the kids’ babysitters introduced her to “chocolate toast,” which was sometimes also known as breakfast.

#whenMomisntlooking

While she likes Nutella baked into sweet treats just fine, she much prefers it on toast or from the jar.

She’s a purist. Just like her Mom.

(Nick is a late adopter, and, shockingly still not a fan. Which doesn’t really matter because it means we don’t have to share. Madeline and I are ok with that.)

Last year Madeline also discovered Nutella & Go. She thinks the name is the silliest, because now that she is a serious reader and spelling all the things, she says it doesn’t make sense. “Nutella & Go? Really? It should be Nutella TO Go.”

Making her Mom proud, of course.

It doesn’t matter what you call it, it’s an oft-requested dessert from the six year old set.

And now? Hard to believe but Nutella is FIFTY YEARS OLD. And they are celebrating in style. They would love to hear your OWN Nutella stories – you can share them here. If you include #NutellaStoriesCoupon at the end of your story, you will receive a coupon when the campaign ends on 5/18 (they will follow-up for your address to send it). Over 46,000 #NutellaStories have been shared already and many of them are awesome.

Hungry for more Nutella?
This Peanut Butter, Banana, and Nutella French Toast recipe is a delicious indulgence that ould make Elvis proud.
S’mores Nutella Pizza is perfect for an at-home pizza night.
Make your own Uncrustables, perfect for kids’ lunches.
And for even more Nutella inspiration, my appropriately-themed Pinterest board should do nicely.

And lastly … if that isn’t enough Nutella for one day, Eataly JUST opened up a Nutella Bar in New York City. I think we’ll have to pop in on our next excursion there. You know. For research purposes. Of course.

*Our #NutellaStories were shared on behalf of our work with our client, and mostly because we love Nutella.